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SEO Strategy: BA in Supply Chain Management

URL Structure​

Title Tag​

  • Option 1: Bachelor of Arts in Supply Chain Management Online | UAGC
  • Option 2: Online Supply Chain Management Degree (BA) | UAGC
    • Keep ≤60 characters.
    • Includes degree type + “online” + UAGC brand.

Meta Description​

  • Draft (≤160 characters):
    • Earn your BA in Supply Chain Management online at UAGC. Gain skills in logistics, procurement, operations, and technology to prepare for in-demand careers.

Headings (H1–H3 Outline)​

H1:

  • Bachelor of Arts in Supply Chain Management Online

H2s & H3s:

  • About the Supply Chain Management Degree
    • Program prepares graduates in logistics, procurement, operations, technology, and strategic sourcing. Designed to meet workforce demand and industry standards .
  • What You’ll Learn
    • Program Learning Outcomes (PLO): logistics, international trade, operations efficiency, data analytics, ERP systems, global sourcing, sustainability, and leadership .
  • Supply Chain Management Degree Courses
    • Core (16), highlights: MGT 323 Principles of Supply Chain Management, SCM 300 Technologies in Modern SCM, MGT 370 International SCM, MGT 400 Logistics Management, MGT 496 Strategic Warehouse Management .
  • Career Paths with a Supply Chain Management Degree
    • Logisticians, procurement managers, operations managers, warehouse managers, supply chain analysts, and industrial production managers .
  • Why Choose UAGC for Supply Chain Management?
    • 100% online, WSCUC accredited , IACBE accredited for business programs , aligned with ASCM (APICS) industry content and certification pathways.
  • Transfer Credits & Admissions
    • “Transfer approved college credits toward your bachelor’s program at UAGC” .
  • Frequently Asked Questions (FAQ)

Keyword Strategy​

Primary Keyword (high intent):

  • Ba in Supply Chain Management (210 US searches, medium-high difficulty)
  • Online Supply Chain Management Degree (1,200–1,500 US searches, medium-high difficulty)

Supporting Keywords:

  • BA in supply chain management online
  • Bachelor’s in logistics and operations
  • Procurement and supply chain management degree
  • Accredited online supply chain degree
  • ERP and logistics degree program

Topical Questions (People also Ask “PAA” feature on Google):

  • What can you do with a supply chain management degree?
  • Is a BA in supply chain management worth it?
  • Does UAGC offer an accredited supply chain degree?
  • What careers are available in supply chain management?
  • How long does it take to earn a supply chain management degree online?

Entity List (for semantic SEO)​

Academic & Program Entities

  • Supply Chain Management (academic discipline)
  • Bachelor of Arts (degree type)
  • Logistics, procurement, operations, transportation, warehouse management
  • ERP systems, digital logistics platforms
  • Capstone & applied simulations

Skills Entities

  • Strategic sourcing, risk management, compliance
  • Optimization, forecasting, scheduling, network design
  • Data-driven decision-making, ERP, analytics, sustainability

Career Entities

  • Logistician
  • Procurement Manager
  • Operations Manager
  • Industrial Production Manager
  • Supply Chain Analyst
  • Warehouse Manager

Workforce & Industry Entities

  • Association for Supply Chain Management (ASCM)
  • APICS / CSCP Certification
  • International Accreditation Council for Business Education (IACBE)
  • U.S. Bureau of Labor Statistics (Logisticians projected +19.3% growth, median salary $87,600)

Institutional & Compliance Entities

  • University of Arizona Global Campus (UAGC)
  • WASC Senior College and University Commission (WSCUC)
  • IACBE Accreditation (business programs)

SERP Landscape​

  • Competitors: Michigan State (top-ranked SCM), American Public University, UT Knoxville, SNHU (logistics and operations).
  • Content depth: 1,800–2,200 words with strong focus on career outcomes, course list, and certifications.
  • SERP features: FAQs, Featured Snippets (“What is a supply chain management degree?”), certification-related content.
  • Recommendation: Leverage career outcomes, highlight ASCM alignment, and emphasize logistics/ERP integration.

CRO Elements​

CTAs

  • Primary: Request More Information (above the fold).
  • Secondary: Apply Now (after Career Outcomes).
  • Support: Chat with an Advisor.

Microcopy Enhancements

  • “It only takes a minute—no obligation.”
  • Trust signals: WSCUC accreditation, IACBE accreditation for business, ASCM partnership, workforce demand stats.

Trust Signals

  • Accreditation statement (WSCUC) .
  • IACBE accreditation for business .
  • Proof of workforce demand: logisticians projected +19.3% growth .

Structured Data (Schema)​

  • FAQPage schema: For PAA-style questions.
  • EducationalOccupationalProgram schema: Connect program → careers (logistician, operations manager, procurement specialist).
  • Organization schema: UAGC institutional info.
  • BreadcrumbList schema: Ensure clean navigation.