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SEO Strategy: BA in Communication Studies

URL Structure​

Title Tag​

  • Option 1: Bachelor of Arts in Communication Studies Online | UAGC
  • Option 2: Online Communication Studies Degree (BA) | UAGC
    • Keep ≤60 characters.
    • Includes degree type + “online” + UAGC brand.

Meta Description​

  • Draft (≤160 characters):
    Earn your BA in Communication Studies online at UAGC. Build skills in media, storytelling, digital presence, and communication for diverse careers.

Headings (H1–H3 Outline)​

H1:​

  • Bachelor of Arts in Communication Studies Online

H2s & H3s:​

  • About the Communication Studies Degree
    • Prepares students for careers in media, public relations, content creation, journalism, and organizational communication.
  • What You’ll Learn
    • Program Learning Outcomes (PLO): message design, audience research, intercultural communication, ethical practice, AI-driven tools.
  • Communication Studies Degree Courses
    • Core (12), highlights: COM 150 Foundations of Digital Presence, COM 412 Advanced Message Design, COM 333 Ethics in Communication, COM 480 Capstone.
  • Career Paths with a Communication Studies Degree
    • Public relations, social media manager, digital content creator, journalist, influencer, corporate communication specialist.
  • Why Choose UAGC for Communication Studies?
    • 100% online, WSCUC accreditation, small class sizes, flexible scheduling.
  • Transfer Credits & Admissions
    • “Transfer approved college credits toward your bachelor’s program.”
  • Frequently Asked Questions (FAQ)

Keyword Strategy​

  • Primary Keyword (high intent):

    • Bachelor of Arts in Communication studies (110 US searches, medium difficulty)
    • Online Communication Studies Degree (~1,000–1,300 US searches, medium difficulty)

  • Supporting Keywords:

    • Communication degree online
    • Bachelor of Arts in communication
    • Media and digital communication degree
    • Accredited online communication studies

  • Topical Questions (People also Ask “PAA” feature on Google):

    • What can you do with a communication studies degree?
    • Is a BA in communication studies worth it?
    • Does UAGC offer an accredited communication program?
    • What careers are available with a communication degree?
    • How long does it take to earn an online communication studies degree?

Entity List (for semantic SEO)​

Academic & Program Entities

  • Communication Studies (academic discipline)
  • Bachelor of Arts (degree type)
  • Digital Presence, Visual Communication, Intercultural Communication
  • Media Writing, Technology & Communication, Research Methods
    Capstone Project (COM 480)

Skills Entities

  • Persuasion, storytelling, content creation
  • Media literacy, message design, digital branding
  • Interpersonal & intercultural communication
  • Independent journalism, influencer communication
  • Audience analysis, ethical communication, AI-driven communication tools

Career Entities

  • Public Relations Specialist
  • Social Media Manager
  • Digital Content Creator
  • Influencer / Brand Strategist
  • Journalist
  • Corporate Communication Specialist
  • Human Resources Communication

Workforce & Industry Entities

  • Digital media
  • Content creation
  • Online communities
  • Podcasts, video platforms, social media

Institutional & Compliance Entities

  • University of Arizona Global Campus (UAGC)
  • WASC Senior College and University Commission (WSCUC)

SERP Landscape​

  • Competitors: ASU Online, SNHU, Purdue Global.
  • Content depth: 1,800–2,200 words, rich in entities, FAQs, career outcomes.
  • SERP features: FAQs, Featured Snippets, career lists.
  • Recommendation: Build long-form content with Q&A blocks and structured data.

CRO Elements​

CTAs

  • Primary: Request More Information (above the fold).
  • Secondary: Apply Now (after Career Outcomes).
  • Support: Chat with an Advisor.

Microcopy Enhancements

  • Reassure form-fill: “It only takes a minute—no obligation.”
  • Place trust signals: accreditation, average class size (<22 students), transfer credit policy.

Trust Signals

  • Accreditation statement (WSCUC).
  • Proof of program relevance: demand for digital communication, independent media, and content creators.

Structured Data (Schema)​

  • FAQPage schema: For PAA-style questions.
  • EducationalOccupationalProgram schema: Connect program → careers (SOC codes).
  • Organization schema: UAGC institutional info.
  • BreadcrumbList schema: Ensure clean navigation.