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SEO Strategy: BA in Health & Wellness

URL Structure​

Title Tag​

  • Option 1: Bachelor of Arts in Health & Wellness Online | UAGC
  • Option 2: Online Health and Wellness Degree (BA) | UAGC
    • Keep ≤60 characters.
    • Includes degree type + “online” + UAGC brand.

Meta Description​

  • Draft (≤160 characters):
    • Earn your BA in Health & Wellness online at UAGC. Explore nutrition, fitness, stress management, and program design to promote healthy lifestyles in communities.

Headings (H1–H3 Outline)​

H1

  • Bachelor of Arts in Health & Wellness Online

H2s & H3s

  • About the Health & Wellness Degree
    • Holistic program emphasizing lifestyle, disease prevention, and well-being; prepares graduates to design and lead wellness programs in business, community, and healthcare settings.
  • What You’ll Learn
    • Program Learning Outcomes emphasize the relationship between lifestyle and disease, communicating health information, and skills for business, community, and healthcare roles.
  • Health & Wellness Degree Courses
    • Core (12). Highlights include: HWE 200 Intro to Health & Wellness; HPR 205 The Human Body, Health & Disease; HCS 308 Intro to Nutritional Concepts; HWE 330 Musculoskeletal Anatomy & Physiology; HWE 340 Exercise & Nutrition Principles; PSY 361 Health Psychology; PSY 380 Counseling & Behavior Change; HWE 415 Stress Management; HWE 420 Wellness for Special Populations; HPR 460 Analysis of Health Research; HWE 498 Health & Wellness Capstone.
  • Career Paths with a Health & Wellness Degree
    • Health promotion, wellness coaching, corporate wellness, community health, and roles across healthcare and prevention-focused settings; strong job prospects noted in program materials.
  • Why Choose UAGC for Health & Wellness?
    • 100% online, aligned to workforce needs; flexible path with shared/related courses across psychology and wellness; no internship requirement.
  • Transfer Credits & Admissions
    • “Transfer approved college credits toward your bachelor’s program.” (Use MAC-approved phrasing on site copy.)
  • Frequently Asked Questions (FAQ)

Keyword Strategy​

Primary Keyword (high intent)

  • Bachelor of Arts in Health & Wellness (100 US searches, medium difficulty)
  • Online health and wellness degree (1,000–1,500 US searches, medium difficulty)

Supporting Keywords

  • Bachelor’s in health and wellness online
  • Health and wellness program courses
  • Corporate wellness degree
  • Community health degree online
  • Stress management and wellness degree

Topical Questions (People Also Ask)

  • What can you do with a health and wellness degree?
  • Is a BA in health and wellness worth it?
  • What courses are in a health and wellness program?
  • Does the health and wellness degree require an internship?
  • Does this program lead to licensure?

Entity List (for semantic SEO)​

Academic & Program Entities

  • Health and Wellness (field)
  • Bachelor of Arts (degree type)
  • Health promotion, disease prevention, well-being
  • Nutrition, fitness, stress management, injury prevention
  • Population health, wellness program design
  • Capstone project (HWE 498)

Skills Entities

  • Behavior change, health communication, program planning
  • Risk assessment, evidence-based practice, data literacy
  • Lifestyle medicine, personal fitness, musculoskeletal anatomy
  • Working with special populations, community health engagement

Career Entities

  • Wellness coach, health educator, corporate wellness coordinator
  • Community health worker, program coordinator, health promotion specialist
  • Pathways toward allied health or graduate study (e.g., PT/OT/PA/public health)

Workforce & Industry Entities

  • Corporate wellness, community health organizations, healthcare settings
  • Holistic wellness, preventive care, population health

Institutional & Policy Entities

  • University of Arizona Global Campus (UAGC)
  • WASC Senior College and University Commission (WSCUC)

Program Policy Entities

  • No internship/practicum required; no background check; program not designed for specific licensure (students may later pursue third-party certifications).

SERP Landscape​

  • Competitors: SNHU (BS Health Science/Healthcare Admin variants), Purdue Global (Health Science/Health & Wellness), Arizona State Online (Health degrees).
  • Content depth: 1,800–2,200 words, with rich program overview, outcomes, detailed course list, and FAQs.
  • SERP features: FAQs, Featured Snippets (courses, careers, “does this lead to licensure?”), “Best online health & wellness degrees” listicles.
  • Recommendation: Build long-form content with Q&A blocks and structured data, emphasize course-level relevance and non-licensure clarity.

CRO Elements​

CTAs

  • Primary: Request More Information (above the fold)
  • Secondary: Apply Now (after Careers section)
  • Support: Chat with an Advisor

Microcopy Enhancements

  • “It only takes a minute—no obligation.”
  • Trust signals near form: accreditation statement, clear policy on licensure (not designed for licensure), no internship requirement.

Trust Signals

  • Program scope and outcomes (holistic health, prevention, communication) from official program docs.
  • Clear list of core courses and graduation credit requirements (Total 120; UD ≥30; Major ≈37) for transparency.

Test Ideas

  • CTA copy: “Get Program Details” vs. “Start Your Health & Wellness Journey”
  • Careers module: icon grid vs. narrative copy with outcomes
  • Course list: collapsible syllabus snippets vs. static list

Structured Data (Schema)​

  • FAQPage schema: PAA-style questions above.
  • EducationalOccupationalProgram schema: Connect program to roles (health educator, wellness coach, corporate wellness coordinator) and note “not designed for licensure.”
  • Organization schema: UAGC.
  • BreadcrumbList schema: Online Degrees → Bachelor’s → Health & Wellness.