"Request Information" Form (Quick-Guide)
This guide provides an overview of how the "Request Information" (RFI) forms operate and how data passes to the LEAD_API.
Why It Matters
The RFI form is the biggest source of inquiries for UAGC, directly contributing to:
- Lead generation
- Enrollments
- Revenue
Key Owners
- Anthony: Front-end implementation
- Omar: Tracking and SEO
Change Request Checklist
To modify a Request Information form:
- Log an Asana "RF Change" task
- Describe the specific tweak needed:
- Label changes
- Field additions/removals
- Validation rules
- Tracking modifications
Implementation Process
The standard workflow for RFI form changes:
- Anthony creates a prototype of the form changes
- Brian performs QA on the implementation
- Omar verifies the data layer is capturing correct information
- Brandy schedules the publish date
- Post-launch: Verify leads and GA events in dashboard
User-Facing Fields
| Field Key | Type | Label | Required | Validation/Notes |
|---|
firstname | textfield | First Name | ✓ | Max 50 chars, pattern: ^[a-zA-Z]*$ |
lastname | textfield | Last Name | ✓ | Max 50 chars, pattern: ^[a-zA-Z]*$ |
phone1 | tel | Phone | ✓ | Max 30 chars, placeholder: "123 123 1234" |
emailaddress | email | Email | ✓ | Max 100 chars, email regex pattern |
| Field Key | Type | Label | Required | Options/Notes |
|---|
state | select | State | ✓ | Sourced from taxonomy_term_state |
degree_level | select | Degree Level | — | Initially hidden, from taxonomy_term_degree_level |
college_of_interest | select | Area of Interest | ✓ | See Area of Interest Values |
clientdegreeid | select | Select Your Degree | ✓ | See Degree Program Values |
registerednurse | radios | Are you currently a licensed RN? | — | Yes/No options |
are_you_a_member_of_the_military_ | radios | Are you a member of the military? | — | Yes/No (default: No) |
Agreement & Submission
| Field Key | Type | Label | Required | Notes |
|---|
tcpa_checkbox | checkbox | "I agree to the contact methods..." | ✓ | TCPA compliance |
actions | webform_actions | Submit button | — | Label: "Request Information" |
Field Value Mappings
Area of Interest Values
When a user selects an area of interest, these values are sent to the Lead API:
| Display Name | API Value (college_of_interest) |
|---|
| Business | 0 |
| Criminal Justice | 1 |
| Education | 2 |
| Health Care | 3 |
| Information Technology | 4 |
| Liberal Arts | 5 |
| Social & Behavioral Science | 6 |
Degree Program Values
Each degree program has a specific ID (clientdegreeid) sent to the Lead API:
Business Programs
| Program Name | ID |
|---|
| AA in Business | 1294 |
| AA in Organizational Management | 1297 |
| BA in Accounting | 1298 |
| BA in Business Administration | 1302 |
| BA in Business Leadership | 1305 |
| BA in Finance | 1321 |
| BA in Human Resources Management | 1332 |
| BA in Marketing | 1850 |
| BA in Operations Management and Analysis | 1340 |
| BA in Organizational Management | 1341 |
| BA in Project Management | 1343 |
| MA in Organizational Management | 1371 |
| MS in Finance | 1853 |
| Master of Accountancy | 1688 |
| Master of Business Administration MBA | 1373 |
| Master of Human Resource Management | 1841 |
| * Undecided (Business) | 1830 |
Criminal Justice Programs
| Program Name | ID |
|---|
| BA in Homeland Security and Emergency Management | 1331 |
| BA in Social and Criminal Justice | 1349 |
| Master of Science in Criminal Justice | 1694 |
| * Undecided (Criminal Justice) | 1832 |
Education Programs
| Program Name | ID |
|---|
| AA in Early Childhood Education | 1295 |
| BA in Child Development | 1306 |
| BA in Early Childhood Development with Differentiated Instruction | 1849 |
| BA in Early Childhood Education | 1312 |
| BA in Early Childhood Education Administration | 1313 |
| BA in Education Studies | 1315 |
| BA in Instructional Design | 1333 |
| MA in Early Childhood Education Leadership | 1846 |
| MA in Education | 1355 |
| MA in Special Education | 1817 |
| MS in Instructional Design & Technology | 1845 |
| Post Baccalaureate Teaching Certificate | 1921 |
| * Undecided (Education) | 1833 |
Health Care Programs
| Program Name | ID |
|---|
| BA in Health Care Administration | 1325 |
| BS in Health Information Management | 1681 |
| BS in Nursing (RN to BSN) | 1818 |
| MA in Health Care Administration | 1370 |
| MS in Health Informatics & Analytics | 1854 |
| Master of Public Health (MPH) | 1847 |
| * Undecided (Health Care) | 1834 |
| Program Name | ID |
|---|
| BA in Business Information Systems | 1304 |
| BS in Computer Software Technology | 1856 |
| BS in Cyber & Data Security Technology | 1857 |
| BS in Information Technology | 1848 |
| MS in Technology Management | 1893 |
| Master of Information Systems Management (MISM) | 1840 |
| * Undecided (Information Technology) | 1835 |
Liberal Arts Programs
| Program Name | ID |
|---|
| AA in Military Studies | 1296 |
| BA in Liberal Arts | 1337 |
| * Undecided (Liberal Arts) | 1836 |
Social & Behavioral Science Programs
| Program Name | ID |
|---|
| BA in Applied Behavioral Science | 1300 |
| BA in Health and Human Services | 1323 |
| BA in Psychology | 1344 |
| BA in Sociology | 1351 |
| MA in Human Services | 1890 |
| MA in Psychology | 1689 |
| * Undecided (Social & Behavioral Science) | 1838 |
Hidden Fields & System Tracking
The RFI form includes numerous hidden fields for tracking and system functionality:
Lead Tracking Fields
| Field Name | Purpose |
|---|
unique_lead_id | Lead-tracking UUID |
vendor | Source tag (default: uagc-homegrown) |
URL Tracking
| Field Name | Purpose |
|---|
weblandingurl | Landing page URL |
callcenterurl | Call center URL |
| Field Name | Purpose |
|---|
clientdocumentid | Form ID from Drupal |
sourceid | Marketing source code (default: ADE219) |
rfi_form_name, rfi_form_type, rfi_form_id | Internal form identifiers |
Analytics & Testing
| Field Name | Purpose |
|---|
referrer, originpage, clientid | Analytics/attribution data |
device_type | Device type tracking |
uagc_analytics_google_id | Google Analytics client ID |
experiment_id1...4, experience_variation1...4 | Multi-experiment tracking slots |
Compliance & Legal
| Field Name | Purpose |
|---|
lid_lead_id | LeadID token for TrustedForm/Jornaya |
leadid_tcpa_disclosure | TCPA disclosure shown flag (default: true) |
Partnership & Portal
| Field Name | Purpose |
|---|
partner_id, partner_name | Internal partnership tags |
programid | Salesforce Program ID |
Data Flow
- User submits form
- Form data is validated client-side
- Data is sent to LEAD_API with all field mappings
- API processes the information using the program IDs and area codes
- Lead is created in CRM with proper categorization
- Thank you message is displayed to user
- GA event is triggered with tracking data
Technical Notes
- Validation: Client-side validation uses specific patterns (e.g., names must be alphabetic only)
- Dynamic Fields: Some fields like
degree_level start hidden and are revealed by JavaScript
- Undecided Options: Programs marked with "*" are "Undecided" categories for each area of interest
- State Restrictions: Dynamic validation messages show program/state restrictions as needed
- TCPA Compliance: Required checkbox with full disclosure paragraph
Deep-Dive Documentation
For detailed technical specifications and API documentation, refer to the RFI Technical Documentation in the "Dev Reference" folder.
Data Sources: Field mappings and specifications pulled from RFI form analysis and Lead API integration documentation.