RFI 2.0 Development Project

Redesigning the Request for Information Experience

Project Overview

This project represents a comprehensive redesign of UAGC's Request for Information (RFI) form based on competitive analysis of leading online universities. The goal was to increase conversion rates, reduce form abandonment, and improve lead quality through research-backed UX improvements.

15-25%
Expected Conversion Lift
4
Competitors Analyzed
2-Step
Optimized Form Flow
📝

Demo Homepage + RFI Form

A fully functional demo homepage featuring the redesigned RFI 2.0 form. Includes smart autocomplete, ZIP code lookup, email validation, condensed layout, and immediate enrollment option.

Working Demo Smart Features 40% Smaller
Key Improvements:
  • HTML5 autocomplete for faster form filling
  • Auto-formatting phone numbers
  • ZIP code lookup with state auto-population
  • Email typo detection & suggestions
  • Collapsible optional fields
  • Visual success indicators
View Demo Homepage →
📊

Competitive Analysis Report

In-depth analysis of RFI forms from WGU, SNHU, Purdue, and Walden. Documents best practices, UX patterns, and data-driven recommendations that informed the RFI 2.0 design.

Research Screenshots Recommendations
Report Includes:
  • Side-by-side competitor comparison
  • Form field analysis & optimization
  • UX best practices from industry leaders
  • Visual form architecture diagrams
  • Implementation recommendations
  • Expected ROI calculations
Read Analysis Report →

Development Process

A systematic approach to analyzing, designing, and implementing the next generation RFI experience

1
Competitive Research
In-depth analysis of RFI forms from WGU, SNHU, Purdue Global, and Walden University
📊 4 Institutions Analyzed
2
Strategic Analysis
Identified best practices, UX patterns, and conversion optimization opportunities
📝 15+ Recommendations
3
UX Design
Redesigned with condensed 2-step flow, progressive disclosure, and micro-commitment strategy
⚡ 40% Smaller Form
4
Technical Implementation
Built production-ready demo with smart autocomplete, ZIP lookup, and validation features
✨ 6 Smart Features

RFI 2.0 Development Project • University of Arizona Global Campus
Research-driven form optimization based on competitive analysis and industry best practices