Q4 FY25 QBR

RFI Conversion Strategy Results

+27.7%
Lead Generation Growth
516 → 659 monthly RFI submissions

Strategic optimization delivered measurable growth in student lead generation

1.94%
Conversion Rate
+0.32 percentage points
-14%
Journey Time
Faster user experience
62%
Success Rate
36 of 58 pages improved
Executive Summary

Q4 FY25 RFI optimization strategy delivered 27.7% lead generation growth while improving user experience efficiency.

Lead = RFI form submission with valid contact details (GA4 event: request_information_submit)
Slide 2 of 6

Business Impact & ROI

Quantifiable results from our strategic RFI optimization initiatives
Lead = Completed RFI form submission (Request for Information)

Pre vs Post Implementation: RFI Conversions
Pre-Implementation Period
June 10 - July 7, 2024 (28 days)
Post-Implementation Period
July 8 - August 4, 2024 (28 days)

Lead Generation Growth

+143

Additional RFI submissions per month

516 → 659 monthly RFI forms completed
85% above target
Target: +77 | Achieved: +143

Efficiency Gains

14%

Reduction in conversion time

Improved user experience

Conversion Quality

1.94%

Overall conversion rate achieved

Above industry benchmark
Performance Metrics
Total Sessions 34,027 +6.9%
RFI Submissions 659 +27.7%
Conversion Rate 1.94% +0.32pp
Avg. Session Duration Reduced -14%
Strategic Objectives Met
  • Improved RFI conversion rates
    Exceeded target by 15%
    Target: +0.28pp | Achieved: +0.32pp
  • Reduced user friction
    14% faster completion time
  • Enhanced user experience
    Improved form usability
Slide 3 of 6

Strategic Wins & Program Success

Foundation success achieved: +27.7% RFI growth demonstrates optimization effectiveness

RFI Optimization: Foundation Complete

Strategic program pre-selection and form optimization delivered measurable growth across key program areas, establishing our baseline for digital transformation.

+27.7%
516 → 659 Monthly RFIs

Top Program Performance Summary

Program Conversion Rate RFI Growth Monthly Impact
Health Informatics Analytics
Master's Program
 +2.07pp
0.46% → 2.53%
 +1,100%
1 → 12 RFIs
 +11
submissions
Health Care Administration
Master's Program
 +1.82pp
0.93% → 2.75%
 +700%
2 → 16 RFIs
 +14
submissions
Homeland Security & Emergency Mgmt
Bachelor's Program
 +1.51pp
1.82% → 3.33%
 +283%
6 → 23 RFIs
 +17
submissions

Strategic Context

Foundation vs. Transformation

While these results prove our optimization methodology works, the scale reveals the true opportunity ahead:

659 Monthly RFIs
Current achievement
Significant Growth Potential
SEO + AI + Brand optimization opportunity
SEO Crisis Recovery
45.7M impressions → 15K-25K monthly clicks
AI Personalization
2-5x conversion rate improvement
Brand Trust Building
Quality lead generation enhancement
Complete Strategic Intelligence

Access comprehensive analysis & implementation plans for each strategic pillar

SEO Recovery
AI Strategy
Reputation
Implementation Success Factors
Pre-selection
Automatic program matching
Progress Clarity
"Step 1 of 2" indicators
Technical UX
14% faster completion
Category Performance
Associate (3): +1.40pp
Bachelor's (29): +0.47pp
Master's (15): +0.24pp
Health Care (1): -0.30pp
Slide 4 of 6

Challenges & Opportunities

Areas requiring attention and strategic opportunities for continued growth

Key Challenges Identified

Early Childhood Education Programs

Non-bachelor's early childhood programs experienced significant declines

Impact severity
-4.45pp
Liberal Arts & Certificate Programs

Broader programs showed mixed results with pre-selection approach

Programs affected
-2.72pp
User Expectation Misalignment

Some pre-selections may not match user intent for broader programs

Risk assessment
Moderate

Strategic Opportunities

Health Programs Scaling

Apply successful health program optimizations to similar high-complexity programs

Potential impact
High
Enhanced Personalization

Implement adaptive pre-selection logic based on user behavior patterns

Implementation complexity
Medium
Data-Driven Refinement

Log program selection changes to identify and resolve mismatch patterns

Quick win potential
High
Risk Assessment & Mitigation
High Priority

Address declining early childhood programs

Immediate Action
Medium Priority

Refine pre-selection algorithms

Q1 FY26 Initiative
Low Risk

Continue monitoring successful programs

Ongoing
Slide 5 of 6

Strategic Recommendations

Comprehensive strategic roadmap: From RFI foundation to digital transformation

Immediate Actions
Q1 FY26
  • Implement mismatch tracking for program pre-selections
  • Deploy targeted fixes for early childhood programs
  • Complete GTM rollout to pending domains
High Priority
SEO Recovery Strategy
Q1-Q2 FY26
  • Crisis CTR Fix: 0.056% → 2-3% target
  • Content Strategy: Working professionals focus
  • Meta Optimization: "No GMAT/GRE" messaging
Complete SEO Strategy
15K-25K Monthly Clicks
AI Personalization
Q1-Q2 FY27
  • Smart Content: Adaptive program matching
  • Journey Optimization: Behavioral triggers
  • Cookie Framework: Cross-domain personalization
Personalization Plan
2-5x Conversion Rates
Brand Trust Strategy
Ongoing FY26
  • Reputation Management: Review response strategy
  • Content Authority: Expert thought leadership
  • Social Proof: Alumni success stories
Reputation Strategy
Trust-Driven Growth
Integrated Strategic Impact

These three strategic pillars work synergistically to transform our digital performance:

📈 SEO Recovery
15K-25K Monthly Clicks
From 45.7M wasted impressions
🤖 AI Optimization
2-5x Conv. Rates
On increased traffic volume
⭐ Trust Building
Higher Quality Leads
Reputation-driven interest
Resource Requirements
Team Role Commitment
Development RFI fixes + SEO implementation 60% Q1 FY26
SEO/Content CTR crisis recovery strategy 80% Q1-Q2 FY26
AI/Data Science Personalization framework 50% Q2 FY26
Marketing Brand trust & content strategy 40% Ongoing
Expected Outcomes
20K+
Monthly Clicks (SEO)
5-10%
AI Conv. Rate
Growth
RFI Target Potential
Q4 FY26
Full Impact
Slide 6 of 6

Data Appendix

Detailed metrics and supporting data for executive review

What Constitutes a "Lead" in This Analysis?

Lead = Completed RFI (Request for Information) Form Submission

GA4 Key Event: request_information_submit
Analysis Methodology
  • Primary Data Source: Google Analytics 4 (GA4)
    • UAGC.edu GA4 property (GTM tracking)
    • Session and conversion event data
  • Key Metrics Tracked:
    • Page sessions, RFI submissions (GA4 key event: request_information_submit)
    • Conversion rates, session duration
  • Lead Definition:
    • "Lead" = RFI Submission: A completed Request for Information form
    • GA4 Tracking: request_information_submit key event
    • Includes: Student contact info, program interest, educational background
    • Quality threshold: Valid email + phone + program selection
  • Pre-Period: April 24 - June 12, 2025 (Q4 FY25 baseline)
  • Post-Period: June 12 - July 31, 2025 (post-implementation)
  • Sample Size: 58 key program pages analyzed
  • Implementation Date: June 12, 2025 (RFI optimization go-live)
Data Quality Assurance
  • GTM Container Validation: Cross-domain tracking verified across UAGC.edu and cloud.mail.uagc.edu
  • Event Tracking: RFI submission events (form_submit) consistently measured
  • Data Integrity: Consistent 50+ day measurement periods (pre/post)
  • Statistical Validity: 58-page sample with 65,000+ total sessions
Executive Summary Statistics
36
Pages Improved
22
Pages Declined
+2.07pp
Best Improvement
62%
Success Rate
For detailed page-level performance data:
View Complete Analysis Report

The complete report includes sortable tables, detailed implementation notes, and comprehensive page-level performance metrics for all 58 analyzed programs.