UAGC Content Priorities

22 high-impact content pieces organized by customer journey stage and priority level

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Discovery & Awareness

8 pieces to get people excited about online education and UAGC

Discovery & Awareness Content

Build brand awareness and inspire education decisions

8
Content Pieces
181K+
Monthly Searches
PRIORITY 1

High-Impact Awareness

Online Learning vs. Traditional Education: 2025 Employer Study
40K+ searches

People are worried employers won't respect their online degree!

Content Type:
Research Study Blog Post Landing Page
Target Audience:
Working Professionals Career Changers HR Managers
Implementation Format:
Primary: 2,500-word research study with infographics
Secondary: 800-word blog post summary
Supporting: Social media graphics & LinkedIn article
Why it Works: Shows 87% of employers now hire online degree holders (NACE Job Outlook 2024)
Target Keywords:
Primary: "online learning vs traditional education" (22K/mo, High) • "employer perception online degrees" (8K/mo, High)
Secondary: "online degree acceptance" (12K/mo, Medium) • "virtual education workplace acceptance" (2K/mo, Medium)
Online College Rankings 2025: What Actually Matters
35K+ searches

People get confused by all the different rankings!

Content Type:
White Paper Blog Series Infographic
Target Audience:
Prospective Students Parents Career Counselors
Implementation Format:
Primary: 3,000-word authoritative white paper
Secondary: 5-part blog series breakdown
Supporting: Downloadable ranking criteria checklist
Why it Works: Positions UAGC as thought leader with transparency
Target Keywords:
Primary: "online college rankings 2025" (18K/mo, High) • "best online universities" (15K/mo, High)
Secondary: "accredited online colleges" (12K/mo, High) • "online college ranking methodology" (2K/mo, Medium)
Future of Work: Skills Every Professional Needs by 2030
25K+ searches

Working professionals want to future-proof their careers!

Content Type:
Research Report Interactive Guide Video Series
Target Audience:
Working Professionals Career Changers Mid-Career Adults
Implementation Format:
Primary: 4,000-word research report with Fortune 500 data
Secondary: Interactive skills assessment tool
Supporting: Video interview series with industry leaders
Why it Works: Connects UAGC programs to future workforce needs via professional development initiatives and industry partnerships
Target Keywords:
Primary: "future of work skills 2030" (14K/mo, High) • "professional skills needed 2030" (9K/mo, High)
Secondary: "workforce trends 2025" (11K/mo, High) • "career skills for the future" (4K/mo, Medium)
PRIORITY 2

Brand Positioning

University of Arizona System: What It Means for Online Students
12K+ searches

People are confused about who we are!

Content Type:
Landing Page About Page FAQ Section
Target Audience:
Prospective Students Parents Employers
Implementation Format:
Primary: Dedicated "About UAGC" landing page
Secondary: FAQ section on main pages
Supporting: Alumni testimonials and success stories
Why it Works: Clarifies Arizona connection, builds credibility
Target Keywords:
Primary: "University of Arizona online" (8K/mo, Medium) • "UAGC university system" (3K/mo, Low)
Secondary: "Arizona state university system" (6K/mo, Medium) • "UAGC accreditation" (2K/mo, Low)
Adult Learner Success: Why Age Is an Advantage
18K+ searches

Older students worry they're "too old" for college!

Content Type:
Research Study Blog Post Success Stories
Target Audience:
Adults 25+ Years Career Changers Parents
Implementation Format:
Primary: 2,000-word research study with success data
Secondary: Alumni success story collection
Supporting: Age-advantage infographic & social proof
Why it Works: Targets core demographic, builds confidence
Target Keywords:
Primary: "adult learner success online" (9K/mo, Medium) • "going back to school at 30" (7K/mo, Medium)
Secondary: "online education older students" (5K/mo, Medium) • "adult learner advantages" (3K/mo, Low)
6-Week Intensive Courses: Accelerated Learning Science
9K+ searches

People think faster = lower quality!

Content Type:
Research Analysis Blog Post Landing Page
Target Audience:
Busy Professionals Time-Constrained Fast-Track Students
Implementation Format:
Primary: 1,500-word research analysis with cognitive science data
Secondary: 6-week format landing page content
Supporting: Student testimonials & completion statistics
Why it Works: Validates unique 6-week format with science
Target Keywords:
Primary: "6 week college courses" (4K/mo, Medium) • "accelerated learning online" (3K/mo, Medium)
Secondary: "intensive online courses" (2K/mo, Medium) • "accelerated degree programs" (1.5K/mo, Low)
PRIORITY 3

Value Proposition

True Cost of Online College: Hidden Fees Analysis
15K+ searches

People worry about surprise costs!

Content Type:
Value Comparison Cost Analysis AI Calculator
Target Audience:
Budget-Conscious Cost Shoppers Financial Planners
Implementation Format:
Primary: Comprehensive cost comparison across 20+ universities
Secondary: Interactive AI cost calculator tool
Supporting: Hidden fees breakdown & transparency guide
Why it Works: Shows UAGC is transparent and affordable
Target Keywords:
Primary: "online college cost comparison" (8K/mo, High) • "hidden fees online college" (4K/mo, Medium)
Secondary: "true cost online degree" (3K/mo, Medium) • "online college tuition comparison" (2K/mo, Medium)
Military Education Benefits: Maximizing Your Service Value
22K+ searches

Veterans want to maximize their GI Bill!

Content Type:
Benefits Guide GI Bill Calculator Military Resource
Target Audience:
Military Veterans Military Families
Implementation Format:
Primary: Comprehensive military education benefits guide
Secondary: AI-powered GI Bill benefits calculator
Supporting: Military-friendly program showcase & success stories
Why it Works: Targets key UAGC demographic
Target Keywords:
Primary: "military education benefits" (12K/mo, Medium) • "GI Bill online college" (8K/mo, Medium)
Secondary: "veteran education benefits" (6K/mo, Medium) • "military tuition assistance" (4K/mo, Low)

Research & Consideration

8 pieces for people comparing schools and making informed decisions

Research & Consideration Content

Help prospects compare and validate their choices

8
Content Pieces
76K+
Monthly Searches
PRIORITY 1

Competitive Differentiation

Online vs. On-Campus: Which MBA Format Employers Prefer
12K+ searches

MBA candidates worry online won't be respected by employers!

Content Type:
Research Study Employer Survey Format Comparison
Target Audience:
MBA Candidates Working Professionals Format Skeptics
Implementation Format:
Primary: Format validation study with recruiter insights and data
Secondary: Employer survey results and hiring statistics
Supporting: MBA format preference calculator & career outcome data
Why it Works: Validates online education broadly, reduces format concerns
Target Keywords:
Primary: "online MBA vs on-campus MBA" (1.2K/mo, Medium) • "online MBA vs traditional MBA" (1K/mo, Medium)
Secondary: "employer perception of online MBA" (800/mo, High) • "do employers value online MBAs" (700/mo, High)
IACBE vs. AACSB: Business Accreditation Reality Check
6K+ searches

Business students worry our accreditation isn't good enough!

Content Type:
Comparison Study Blog Post FAQ Section
Target Audience:
Business Students MBA Candidates Career Focused
Implementation Format:
Primary: 2,000-word comparison study with employer survey data
Secondary: IACBE advantages infographic and value breakdown
Supporting: FAQ section addressing accreditation concerns
Why it Works: Validates IACBE credibility, converts skeptics
Target Keywords:
Primary: "IACBE vs AACSB" (900/mo, Medium) • "AACSB accreditation benefits" (700/mo, Medium)
Secondary: "business school accreditation comparison" (600/mo, High) • "IACBE accreditation value" (400/mo, Low)
How to Choose the Right Online Degree Program: Key Factors to Consider
18K+ searches

Prospective students feel overwhelmed by choices and don't know what to look for!

Content Type:
Decision Guide Interactive Checklist How-To Article
Target Audience:
Prospective Students Undecided Learners First-Time Online
Implementation Format:
Primary: Comprehensive decision guide with program selection criteria
Secondary: Interactive checklist and decision framework
Supporting: UAGC advantages sidebar and comparison features
Why it Works: Positions UAGC as trusted advisor while showcasing our strengths
Target Keywords:
Primary: "best online degree programs" (2K/mo, High) • "choosing an online degree program" (1.5K/mo, Medium)
Secondary: "online degree accreditation importance" (800/mo, Medium) • "factors in selecting online college" (600/mo, Low)
PRIORITY 2

Program Deep Dives

UAGC vs. SNHU vs. WGU: Honest Comparison Guide
8K+ searches

Some prospects do want direct comparisons!

Content Type:
Comparison Guide Landing Page Interactive Tool
Target Audience:
Comparison Shoppers Undecided Students Research-Oriented
Implementation Format:
Primary: Comprehensive comparison landing page
Secondary: Interactive comparison tool/calculator
Supporting: Side-by-side feature matrix & pricing guide
Why it Works: Captures high-intent comparison shoppers
Target Keywords:
Primary: "UAGC vs SNHU" (3K/mo, Medium) • "WGU vs UAGC" (2K/mo, Medium)
Secondary: "online university comparison" (5K/mo, High) • "university comparison chart" (1.2K/mo, Medium)
IACBE Accredited Business Programs: UAGC's Competitive Edge
4K+ searches

Showcase our business program quality!

Content Type:
Program Showcase Faculty Profile Accreditation Guide
Target Audience:
Business Students MBA Candidates Quality Seekers
Implementation Format:
Primary: Program overview with faculty credentials and achievements
Secondary: IACBE accreditation value proposition and benefits
Supporting: Student success stories and business outcomes
Why it Works: Highlights IACBE accreditation advantage
Target Keywords:
Primary: "IACBE accredited business programs" (900/mo, Medium) • "IACBE accredited schools" (600/mo, Low)
Secondary: "business program accreditation" (1.4K/mo, Medium) • "quality business degrees online" (800/mo, Medium)
No GRE Required: UAGC's Graduate Admission Advantage
15K+ searches

Graduate prospects are scared of standardized tests!

Content Type:
Barrier Removal Alternative Assessment AI Eligibility
Target Audience:
Graduate Prospects Test-Averse Working Professionals
Implementation Format:
Primary: Barrier removal guide with alternative assessment options
Secondary: No-GRE admission requirements and eligibility
Supporting: Graduate program showcase and admission process
Why it Works: Removes major admission barriers
Target Keywords:
Primary: "no GRE required MBA" (8K/mo, Medium) • "GRE waiver MBA programs" (4K/mo, Medium)
Secondary: "MBA without GRE" (7K/mo, High) • "graduate programs no GRE" (2K/mo, Low)
Transfer Credit Maximization: How to Graduate Faster
10K+ searches

Transfer students want to save time and money!

Content Type:
Efficiency Focus Transfer Examples AI Calculator
Target Audience:
Transfer Students Time Savers Cost Conscious
Implementation Format:
Primary: Credit evaluation guide with transfer maximization strategies
Secondary: Interactive transfer credit calculator and estimator
Supporting: Transfer policy examples and time-to-degree reduction
Why it Works: Shows transfer-friendly policies
Target Keywords:
Primary: "transfer credit maximization" (4K/mo, Medium) • "how many credits can transfer" (6K/mo, High)
Secondary: "transfer credit evaluation" (3K/mo, Medium) • "college transfer credits" (2K/mo, Low)
PRIORITY 3

Outcome Validation

UAGC Graduate Outcomes: 5-Year Career Tracking Study
4K+ searches

People want proof our degrees lead to career success!

Content Type:
Research Study Career Data Outcome Tracking
Target Audience:
Career Focused ROI Seekers Outcome Oriented
Implementation Format:
Primary: Longitudinal study with 5-year salary progression data
Secondary: Career advancement metrics and employment statistics
Supporting: Graduate testimonials and success story compilation
Why it Works: Provides concrete outcome evidence
Target Keywords:
Primary: "college graduate career outcomes" (2.1K/mo, Medium) • "online degree career success" (1.8K/mo, Medium)
Secondary: "UAGC graduate employment rates" (400/mo, Low) • "online education job placement" (1.2K/mo, Medium)
Employer Perspective: What Hiring Managers Think About UAGC
2K+ searches

Job seekers worry about employer acceptance!

Content Type:
HR Survey Employer Testimonials Third-party Study
Target Audience:
Job Seekers Career Focused Employment Worried
Implementation Format:
Primary: HR survey with employer testimonials and hiring insights
Secondary: Third-party validation study on UAGC graduate performance
Supporting: Employer recognition showcase and partnership highlights
Why it Works: Third-party validation from employers
Target Keywords:
Primary: "employer perception of online degrees" (800/mo, Low) • "do employers value online degrees" (1K/mo, Medium)
Secondary: "hiring managers online education" (500/mo, Low) • "UAGC employer recognition" (200/mo, Low)

Decision & Conversion

6 pieces to guide prospects through enrollment and get them signed up

Decision & Conversion Content

Convert prospects into enrolled students

6
Content Pieces
38K+
Monthly Searches
PRIORITY 1

Enrollment Conversion

How to Apply to UAGC: Complete Step-by-Step Guide
5K+ searches

People are ready to apply but need guidance!

Content Type:
Step-by-Step Guide Video Tutorial Application Page
Target Audience:
Ready to Apply First-Time Students Transfer Students
Implementation Format:
Primary: Interactive application walkthrough with progress tracker
Secondary: 3-minute video tutorial for each step
Supporting: FAQ section addressing common concerns
Why it Works: Removes application friction and confusion
Target Keywords:
Primary: "how to apply to UAGC" (1.8K/mo, Low) • "UAGC application process" (920/mo, Low)
Secondary: "online college application guide" (2.4K/mo, Medium) • "university application steps" (1.1K/mo, Medium)
UAGC Start Dates & Enrollment Deadlines 2025
8K+ searches

People need to know when they can start!

Content Type:
Landing Page Calendar Widget Email Alerts
Target Audience:
Planning to Enroll Deadline Seekers Urgency-Driven
Implementation Format:
Primary: Dynamic start dates page with countdown timers
Secondary: Email reminder system for upcoming deadlines
Supporting: Program-specific start date integration
Why it Works: Creates enrollment urgency and action
Target Keywords:
Primary: "UAGC start dates 2025" (2.1K/mo, Low) • "UAGC enrollment deadlines" (1.4K/mo, Low)
Secondary: "online college start dates" (3.8K/mo, Medium) • "when does UAGC semester start" (800/mo, Low)
Financial Aid Navigator: Maximize Your UAGC Benefits
12K+ searches

Cost is the biggest barrier to enrollment!

Content Type:
Interactive Tool Calculator Guide
Target Audience:
Cost-Conscious Financial Aid Seekers Military/Veterans
Implementation Format:
Primary: AI-powered financial aid calculator and eligibility checker
Secondary: Personalized funding strategy recommendations
Supporting: Direct FAFSA and scholarship application links
Why it Works: Shows affordability, removes cost barriers
Target Keywords:
Primary: "financial aid for online college" (5.2K/mo, Medium) • "college financial aid calculator" (4.8K/mo, High)
Secondary: "UAGC financial aid" (900/mo, Low) • "scholarships for online students" (1.8K/mo, Medium)
PRIORITY 2

Conversion Optimization

UAGC Admissions: Frequently Asked Questions
6K+ searches

People have last-minute questions before applying!

Content Type:
FAQ Page Video Answers Live Chat
Target Audience:
Pre-Applicants Concerned Prospects Decision Makers
Implementation Format:
Primary: Comprehensive FAQ with search functionality
Secondary: Video answers to top 10 questions
Supporting: Live chat integration for immediate help
Why it Works: Addresses enrollment objections immediately
Target Keywords:
Primary: "UAGC admissions FAQ" (1.6K/mo, Low) • "UAGC admissions requirements" (2.4K/mo, Medium)
Secondary: "online college admission questions" (1.2K/mo, Medium) • "UAGC enrollment help" (600/mo, Low)
Talk to a UAGC Advisor: Schedule Your Free Consultation
3K+ searches

Some people need that personal touch!

Content Type:
Scheduler Tool Advisor Profiles Consultation Page
Target Audience:
Personal Connection Guidance Seekers High Touch
Implementation Format:
Primary: Easy scheduler with calendar integration
Secondary: Advisor profile pages with specializations
Supporting: Pre-consultation questionnaire for personalization
Why it Works: Provides human connection, builds relationships
Target Keywords:
Primary: "UAGC admissions advisor" (800/mo, Low) • "talk to college advisor" (1.4K/mo, Medium)
Secondary: "free college consultation" (900/mo, Medium) • "online college advisor" (1.1K/mo, Medium)
UAGC Student Success Stories: Real Graduates, Real Results
4K+ searches

Social proof is the final push they need!

Content Type:
Video Testimonials Case Studies Outcome Charts
Target Audience:
Validation Seekers Social Proof Final Decision
Implementation Format:
Primary: Video testimonials with career outcome data
Secondary: Written case studies by program
Supporting: Before/after salary progression charts
Why it Works: Builds emotional connection and trust
Target Keywords:
Primary: "UAGC student success stories" (1.2K/mo, Low) • "UAGC graduate testimonials" (600/mo, Low)
Secondary: "online college success stories" (2.4K/mo, Medium) • "UAGC alumni outcomes" (300/mo, Low)